This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

9 Small Business Trends for 2012

5. Be mobile.
With consumers carrying their Apple (AAPL - Get Report) iPhones and iPads with them everywhere, if it's not already obvious, mobile commerce represents a huge opportunity for businesses small and large.

One only has to look at how consumers used their smartphones and devices during the Thanksgiving weekend shopping kick-off to realize how much they rely on their mobile devices for information and to make purchases.

According to a snapshot survey taken by Tealeaf after the Thanksgiving shopping rush, Twitter conversations about mobile shopping with the top 35 mobile retailers increased by 217%, on average, on Black Friday.

Yet consumers expressed frustration with their mobile shopping experiences.

About 41% complained about the inability to "complete transactions, poor search functionality, inconsistencies between the online and mobile channels and other types of customer struggle," the survey said.

That means an opportunity for businesses that do it right.

"Consumers are really looking for more," Betsy Demarchi, director of strategy at Resource Interactive, a digital marketing company, said last month.

"When people are in the store and they're trying to decide on an item they might leave to go look at ratings and reviews on Amazon (AMZN - Get Report)," or even make a purchase there, she says. "We can bring that content into the store by facilitating the decision-making in the store, but also enhancing that with some additional content that can help her or him understand 'Is this the right product for me?'"

6 of 10

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $124.75 0.00%
AXP $77.32 0.00%
AMZN $375.56 0.00%
C $53.07 0.00%
GRPN $7.20 0.00%

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs