As a market leader, Gildan has taken the following actions: One, in order to enable distributors to better plan their business and stimulate end-use demand for Gildan products, we've announced yesterday that we are lowering gross selling prices in the U.S. distributor channel and that we will apply the benefits of the selling price reduction to existing distributor inventories at the effective date of the price decrease. The special distributor devaluation is expected to impact EPS in the first quarter by approximately $0.16 per share.
Gildan Activewear's CEO Discusses Q4 2011 Results - Earnings Call Transcript
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