This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

4 Memorable Product Gimmicks of 2011

4 Memorable Product Gimmicks of 2011

NEW YORK ( MainStreet) -- When you're in a competitive market, you have two options to stand apart from the competition: You can make a superior product, or you can come up with a gimmick. And while many companies move their industries forward by striving to achieve the former, many inevitably succumb to the temptation to do the latter. In the past few years we've seen film studios race to churn out 3-D movies, fast food companies introduce goofy, high-calorie menu items and beer companies find new ways to modify their cans and bottles.

Of course, pinning down what does or doesn't constitute a gimmick is tough.

"It depends on who you ask -- one person may call something a gimmick that's deconstructive and degrading, but if you ask the creator, they'll call it an innovation or a feature," says Sasha Strauss, a branding expert and managing director of brand consulting firm Innovation Protocol. But he adds that whatever you call it, a product gimmick is only a bad thing if it detracts from the main event and hurts the brand.

"When companies add on unnecessary supplements that distract us, it degrades our connection to the brand to begin with," he explains. "When they say, 'Check out A, now check out A-plus-1,' what they've done is distracted the audience from importance of A and put the attention on the plus-1."

There are good gimmicks and bad gimmicks, in other words. Here are four gimmick products from 2011, some of which flopped and some of which accomplished exactly what the company set out to achieve.

1 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
SAB $7.20 0.00%
YUM $87.10 0.00%
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs