Time Warner Inc. Chairman and CEO Jeff Bewkes today announced the appointment of Laura Lang as Chief Executive Officer of Time Inc. Ms. Lang will join the company from Digitas Inc. where she served as Chief Executive Officer since 2008. She will become CEO of the largest U.S. publishing company, home to such iconic brands as PEOPLE, TIME, INSTYLE, and SPORTS ILLUSTRATED, in January 2012.
Ms. Lang will assume the role of leading Time Inc. from an interim management committee composed of Howard Averill, Maurice Edelson, and John Huey, which successfully guided the company during the last ten months.
In making the announcement Mr. Bewkes said: “Laura’s leadership experience, brand management expertise, understanding of digital and marketing, and strong relationships with the creative and advertising communities are a great fit for Time Inc. She is the right person to lead the company as it aggressively evolves its businesses during a time of great change and opportunity in publishing.”
Mr. Bewkes continued: “I want to thank Howard, Maurice and John for their seamless leadership during this transition period. They ensured that Time Inc. not only maintained its position as the industry’s premier magazine publisher, but also effectively executed the company’s “content everywhere” digital strategy. Their steady stewardship and dedication to ongoing innovation have been, and will continue to be, invaluable.”
Ms. Lang said: “I am thrilled to be joining the best journalists and publishing executives in the world at Time Inc. during such an exciting time for media and publishing. Time Inc’s premier brands and stellar reputation, along with Time Warner’s commitment to lead the digital transformation of all its businesses, will lead to great opportunities to deepen our connections with consumers.”
At Digitas, Ms. Lang led the largest digital marketing agency in the world to achieve its best two years of new business growth in its history, adding over 90 new clients worldwide since she took the helm in 2008. Under Ms. Lang’s leadership the company also expanded its global footprint with new offices around the world and became one of the leading buyers of digital media worldwide.