Nexxus Lighting Announces Factory Direct Commercial Web Portal ArrayLEDdirect.com

CHARLOTTE, N.C., Nov. 30, 2011 /PRNewswire/ -- Nexxus Lighting, Inc. (NASDAQ: NEXS) today announced its new ArrayLEDdirect.com commercial web-portal.  ArrayLEDdirect.com streamlines an antiquated supply chain, while expanding our commercial customer base for the Array® brand of specification grade LED replacement light bulbs.  Our new portal also provides commercial customers with a unique set of services and support based on their specific business needs, including new cost saving tools and ROI calculators that demonstrate the tremendous cost savings potential LED lighting can bring to their specific application, facility or end customer.

ArrayLEDdirect.com will provide state of the art web tools and customized support to commercial customers ranging from ESCO's to lighting maintenance contractors and from facilities and property managers to home builders.  With their own unique user-IDs, customers will be able to receive special pricing, order on-line and get shipment tracking and delivery information.

ArrayLEDdirect.com will go live on December 14, 2011, but beginning today commercial customers can pre-register on the site and receive special discounts and other incentives on initial orders.

"We have been evaluating the antiquated way in which lighting products are sold for some time," stated Mike Bauer, President & CEO of Nexxus Lighting.  "We developed ArrayLEDdirect.com to create a new business model for selling and expanding the adoption of LED light bulbs for the commercial market."

"If you look at other industries, traditional distribution and product delivery models are being replaced with new technologies and web-based solutions.  After hearing our customers complain about the existing supply chain and seeing the added cost layers and sales inefficiencies, we decided to start with a blank sheet of paper to sell products in a new way with a higher level of service at very competitive pricing.  The net result is we have completely changed the model with our ArrayLEDdirect approach," concluded Bauer.

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