NEW YORK (
) -- As if the tremendous and continuing success of products like the iPhone and iPad isn't enough to entice investors,
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more than $81 billion in cash on its books
with two-thirds of that amount held outside the United States.
What the company should do with that money has been the subject of debate for years with cries surfacing occasionally for Apple to issue a dividend, do a buyback, or perhaps acquire complimentary companies to help maintain its torrid growth.
After all, Apple doesn't need that kind of cash hoard to fund day-to-day operations, secure parts, or even invest in research and development at this point.
| Apple has been stingy with its cash in the past, but new CEO Tim Cook said he is "not religious" about holding it.
New CEO Tim Cook has said that he is "not religious" about holding cash, as his predecessor Steve Jobs seemed to be. When Jobs returned to the company he co-founded, Apple was notoriously stingy with its cash. It's only done a handful of mergers over the $200 million mark (P.A. Semi, Quattro Wireless, C3 Technologies, and supposedly Siri).
That means the substantial free cash flow the Cupertino, Calif.-based company generates each quarter sits in the bank, doing nothing for shareholders.
Here's a list of five ways Apple could put some money to work outside conventional options like dividends and buybacks, and still have plenty left over to churn out the iPads, iPhones, and MacBooks that consumers line up in droves for.
Safari, Apple's proprietary browser had 4.2% of the market share in October 2011 according to
, compared to 38.7% for Mozilla Firefox and 21.7% for Internet Explorer.
In the latest iPhone and iOS releases, Apple has heavily featured Wolfram Alpha, a search engine which allows for a wide variety of different searches, as opposed to the standard image and text searches that
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If Apple were to buy Wolfram Alpha, designed by British scientist Stephen Wolfram, and successfully integrate the product into Safari, making it the default search to differentiate Safari from other browsers, this could potentially help Apple capture browser market share.
Apple could also look to monetize Wolfram Alpha's API [application programming interface], basically its source code, with its vast reach and resources. Right now, Siri uses Wolfram Alpha to display answers to questions, and integrating the two companies could potentially be beneficial for Apple down the line.