In 2010, issue volume rose by 11% for our 31 meal and food benefits solutions and by 18% (like for like) for our 38 quality of life benefits solutions.
To increase the pace of growth in Employee Benefits, 11 new solutions will be launched in second-half 2011 and 2012, building on the 69 solutions that existed at year-end 2010.
B. Accelerating the conquest of new growth markets in Expense ManagementEdenred has recognized expertise and leadership in Latin America in this segment thanks to Ticket Car, which has been deployed in the market for more than ten years. Issue volume for Expense Management solutions was up 17% like-for-like in 2010. The Group intends to step up the deployment of integrated, high value-added offers in the market's two main segments: Fuel/Fleet management  and Travel/Entertainment expense management . These solutions are intended to meet the needs of companies looking to more effectively control their business expenses and streamline procedures. Nine solutions have been launched this year or are currently being developed , joining the Group's 16 existing solutions. One of them is Ticket Frete [ 3], introduced in Brazil in November 2011 , which represents a potential market worth €23 billion. Targeting a very broad customer base, this solution will be an important issue volume growth driver in Brazil, beginning in 2012. In Europe, the launch of competitively differentiating solutions like Ticket Clean Way EPI [ 4] in France (creating a foothold in a niche market with a potential value of €128 million) illustrates the Group's capacity for innovation and program customization. C. Deploying Incentive and rewards solutions The development of incentive, motivation, loyalty and promotion services, which may be combined with rewards programs, extends the range of existing solutions in Edenred's main countries and enables the Group to propose an integrated, differentiated offer for all stakeholders. The segment has grown by 7%, like-for-like, compared with 2010.
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