Virtual Reality Meets Reality For New Homebuyers

 

 

 

BLOOMFIELD HILLS, Mich., Nov. 28, 2011 /PRNewswire/ -- PulteGroup, Inc. is launching a new iPad application that takes the home buying process to the next level for the tech-savvy consumer.  The new tool captures individual consumer preferences and shows home configurations in real time -- giving instant feedback on projected monthly payments and how a change in options impacts their bottom line.

Typically, a homebuyer and sales associate discuss preferred new home configurations and options while sitting down at a desk.  The combination of the iPad and application make it now possible to capture consumer choices and "build" their home electronically from any location -- while walking in a model or even at a future home site, said Deborah Meyer, chief marketing officer for PulteGroup, one of the nation's largest homebuilders.

"The reasons that people purchase homes today are not drastically different than they were 50 years ago, but the things that cause them to make an emotional connection during their home buying experience have changed radically," Meyer said.  "We are evolving our sales environments to be more in touch with the customer experience and that means meeting the technical expectations of our consumers."

The iPad app demonstrates a home as the prospective homebuyer would like to use the space.  For example, the buyer can customize and view a flexible space in the home as a design studio or homework area or tailor a loft or extra room to be a kids' play space, office or media room.  It can also demonstrate different options that a buyer wants to visualize – such as cabinets with a different color finish in the kitchen.  The tool emphasizes the many upgrades and options in new homes, a considerable differentiating factor from the re-sale home buying experience.

1 2 3 Next › Last »