BLOOMFIELD HILLS, Mich., Nov. 28, 2011 /PRNewswire/ -- PulteGroup, Inc. is launching a new iPad application that takes the home buying process to the next level for the tech-savvy consumer. The new tool captures individual consumer preferences and shows home configurations in real time -- giving instant feedback on projected monthly payments and how a change in options impacts their bottom line.Typically, a homebuyer and sales associate discuss preferred new home configurations and options while sitting down at a desk. The combination of the iPad and application make it now possible to capture consumer choices and "build" their home electronically from any location -- while walking in a model or even at a future home site, said Deborah Meyer, chief marketing officer for PulteGroup, one of the nation's largest homebuilders. "The reasons that people purchase homes today are not drastically different than they were 50 years ago, but the things that cause them to make an emotional connection during their home buying experience have changed radically," Meyer said. "We are evolving our sales environments to be more in touch with the customer experience and that means meeting the technical expectations of our consumers." The iPad app demonstrates a home as the prospective homebuyer would like to use the space. For example, the buyer can customize and view a flexible space in the home as a design studio or homework area or tailor a loft or extra room to be a kids' play space, office or media room. It can also demonstrate different options that a buyer wants to visualize – such as cabinets with a different color finish in the kitchen. The tool emphasizes the many upgrades and options in new homes, a considerable differentiating factor from the re-sale home buying experience.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV