This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

International Franchising Opportunities Reach Far

NEW YORK ( MainStreet) -- The 2008-09 recession put a sharp crimp in franchise expansion across the U.S. -- popular brand names as well as small, emerging franchises getting their feet wet. Many franchised companies are still feeling the effects from the gruesome economy and lack of capital access.

But outside the U.S. there are markets such as India, Indonesia and Brazil ripe with opportunity, according to franchise industry experts.
Franchises need to understand they're probably going to have to adapt their concept or brand in nearly every overseas market they enter.

Operating international franchises may require changes to the model, whether that's to adhere to cultural idiosyncrasies or regulatory laws.

Mike Shattuck, president of international brands with Focus Brands, which owns food-related franchises including Carvel, Cinnabon, Auntie Anne's, Seattle's Best Coffee and Schlotzky's, among others, offers some best practices to expanding internationally.

How do you build a model that can be replicated even outside the U.S.?

Shattuck: You need to understand you're probably going to have to adapt your concept or your brand in nearly every market. Coming to the realization that you will need to make that adaption is the first thing.

In many cases it may be a tweak on the menu such as portion size in Asian markets. Sometimes if your product has a spicy profile you might have to take that down a bit -- or up a bit. You'll want to have in India a level of vegetarian classification. You're not going to go into India with beef.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $117.09 -1.00%
FB $107.04 2.70%
GOOG $766.73 3.20%
TSLA $237.11 3.00%
YHOO $33.68 -0.37%


Chart of I:DJI
DOW 17,835.64 +115.72 0.65%
S&P 500 2,096.35 +15.94 0.77%
NASDAQ 5,145.3910 +36.7250 0.72%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs