Wednesday is Domino's (DPZ - Get Report) Black Friday. The pizza chain is gearing up for what is one of the company's five biggest days of the year and sometimes winds up in the top three slot. "Behind the super bowl, the day before Thanksgiving is a day we circle on the calendar," said Chris Brandon, a spokesman for Domino's Pizza.
Domino's stocks up on pizza ingredients and ramps up staffing in order to be prepared for the big day. "We want to be prepared to give our customers the service they expect," said Brandon. He expects the company to sell 1.1 million pizzas in one day. Families are either too overwhelmed with trying to prepare for the feast that they can't make dinner or they just need to keep the kitchen clear as they prepare dishes in advance. Plus, the leftovers can make for a great midnight snack or breakfast if hungry family members get shooed out of the kitchen.
Domino's is also using the big event as a way to launch new products. This year it is promoting new stuffed bread appropriately called "Stuffed Cheesy Bread." The stock is certainly stuffing portfolios with profits. It is up a whopping 119% for the past year.