We are continuing to focus Patterson Dental's marketing initiatives on boosting demand for capital equipment as we approach that seasonal peak for equipment purchasing decisions. These initiatives include our annual calendar year-end equipment and financing program and a new marketing program dedicated to CEREC products.Although economic headwinds will likely continue affecting our equipment business, we see attractive growth opportunities led by new technology equipment since improvements in dental office productivity will remain a pressing need for quite some time.
Patterson Companies' CEO Discusses Q2 2012 Results - Earnings Call Transcript
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