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Black & Decker® Announces Top Five DIY Gifts For Holiday Shoppers


TOWSON, Md., Nov. 22, 2011 /PRNewswire/ -- Today, Black & Decker® (NYSE: SWK) announces its top five do-it-yourself gifts to kick off the holiday shopping season, plus an exclusive chance to win select products in its holiday Facebook 'Match and Win' game.

Topping the list is the new Black & Decker SureGrip™ All-in-One Laser Level. Perfect for DIYers, first-time homeowners and one-person households, the SureGrip laser level features one-of-a-kind Mark-Free Technology™ that eliminates marks left on the wall, an exclusive color-change bubble vial so consumers know when it's level and a secure suction cup that attaches to walls for up to two hours. At only $29.99, the SureGrip laser level makes a unique and affordable gift or stocking stuffer.

"We've seen a growing trend in shoppers selecting practical gifts, making the SureGrip laser level an ideal holiday purchase this year," said Keith McQuaid, director of cordless power tools at Black & Decker. "The SureGrip laser level includes great innovations, such as an exclusive bubble vial that changes from red to green when level, so users no longer have to 'eyeball' when hanging shelves, mirrors, pictures or other household items."

Other top Black & Decker DIY gifts to add to shopping carts, include:
  • Ratcheting ReadyWrench® (RRW100) – No more guesswork, lost or missing sockets with this great tool that features 16 sockets in one handy wrench.
  • Lithium Rechargeable Screwdriver (LI3100 A) – This screwdriver features a Compact Fit™ design for getting into tight spaces and has 40 percent more torque.*
  • Steam Mop (SM1620) – This intuitive cleaning solution kills 99.9 percent of germs using regular tap water. With the simple turn of a dial, the intuitive SmartSelect™ Technology automatically releases the right amount of steam for the selected floor type—it's even safe for sealed hardwoods.
  • 20V MAX** Lithium Drill/Driver (LDX120C) – This drill/driver provides serious DIYers with the power they need, combined with lithium ion battery technology that holds a charge up to 18 months to ensure the drill is always ready.

For a chance to win one of these must-have gifts and more than 100 prizes from this year's Black & Decker Holiday Gift Guide, consumers can play the Black & Decker Match and Win Game on Facebook, now through December 18. Participants have the opportunity to play the game every day during the season for a shot at winning over 100 prizes, including Black & Decker products, branded gear and much more. During play, if any two of the same cards are matched, participants win the prize shown. If no cards are matched, there is an opportunity to share the game with a friend for another opportunity to match and win.

"We wanted to create a one-stop-shop to make shopping quick and easy, while also spreading holiday cheer with free products to make the season even merrier," said Frank DeSantis, director of brand marketing at Black & Decker. "The Black & Decker Holiday Gift Guide is the ultimate DIY wish list and guide to Black Friday shopping this year."

These top five DIY gifts and other Black & Decker products are available at Amazon and major retailers nationwide. To view and download images and multimedia for Black & Decker products, visit the electronic press kit.

Twitter Match & Win with @Black_DeckerUS. New Facebook contest offers a chance to win the top five holiday gifts for DIYers

Facebook Deck the halls with DIY! Black & Decker announces top five DIY gifts for holiday wish lists, plus a chance to win select products from the Black & Decker Holiday Gift Guide with its exclusive 'Match and Win' game What tops your DIY wish list? 

About Black & Decker Since 1910, Black & Decker has been setting the standard for innovation and design of power tools, accessories, outdoor yard care equipment, home cleaning products, automotive and lighting products, hardware and other home improvement products. The inventor of the first portable electric drill with pistol grip and trigger switch, Black & Decker has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing and marketing powerhouse with a broad line of quality products used in and around the home and for commercial applications. When users need to get work done, they trust Black & Decker for the products that will do the job efficiently and reliably. For more information on Black & Decker's extensive line of products, visit or follow Black & Decker on Facebook and Twitter.

* When compared to Skil lxo 2

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