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Heelys Rolls Out New Styles For The Holidays, Just In Time For Black Friday

Whether you’re a kid or a kid at heart, Heelys is offering new ways to roll into the 2011 holiday season. U.S.-based Heelys, Inc. (NASDAQ: HLYS) announced today that it will offer new styles for children, tweens and teens, as well as expand its lineup to offer styles in Mom’s size. The new styles are available now in the Heelys Shop and in stores, just in time for the holiday season.

Heelys are the original shoes with wheels in the heels that allow the user to transition from a walk to a roll by shifting the weight to the heel. Users can also transform Heelys into street shoes by removing the wheels.

Heelys HX2 has two removable wheels in each shoe, making it ideal for younger kids and beginners. Not only is it easier to maintain balance, but the HX2 also does not require as much leg strength to lift up your toes to skate. When you get the hang of skating, convert the HX2 into a normal pair of Heelys by removing the front wheel. Pull out both wheels, and the HX2 becomes a normal pair of street shoes.

Exclusive to Heelys footwear, Nano is the first ever inline footboard. Nano provides a stable platform for your front foot, keeping your other foot free to build momentum, carve sharp turns and perform a wide variety of tricks. It combines the speed of a skateboard with the stealth and maneuverability of Heelys to create a whole new skate experience.
  • The Heelys Holiday Collection includes the “Edge.” Edge’s traditional skate design has been updated with a classic, clean red canvas look. And thanks to its classic styling and sturdy construction, the Edge will look good for years to come. Sizes available range from youth to adult. (MSRP $54.99)
  • Heelys’ “Double Threat” has been given a sleek update with royal blue and grey tones. Featuring a sleek, multi-textured design, stealth wheels and an ultra low profile contoured outsole, Heelys has combined form and function to bring you the best of both worlds. Wear them as a cool looking pair of shoes or pop in the wheels when you’re ready to have some fun. (MSRP $59.99).
  • For boys’ HX2, Heelys is offering an update to its popular “Stingray” model. It features a cool combination of black and blue colors, a fun faux-stingray material, and a triple Velcro closure, making it a must-have. (MSRP 54.99)
  • For girls’ HX2, Heelys has a whole new look for its “Sparkler” model. Sparkler features stylish black and purple pearlized patent leather, metallic tones and jeweled accents. And thanks to Sparkler’s triple Velcro closure, it’s super easy to get on and off. (MSRP $54.99)
  • Because moms have been looking to join in on the fun, Heelys HX2 offers two of its most popular girls’ canvas-style shoes in sizes up to an adult size 9. The “Jazzy” features a simple canvas look in both light blue and black. (MSRP $54.99)
  • The more experienced users that are looking for a new challenge can now skate farther, faster and longer than ever before with Nano, the first ever inline footboard made exclusively for Heelys. (MSRP $85.00)

Log on to for products, videos and how to guides. Follow Heelys on Facebook -, Twitter - and YouTube -

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys ® brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys HX2, uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at

Note to Editors: High resolution photos are available upon request.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of  Heelys are “forward-looking statements” for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as “subject to,” “believes,” “anticipates,” “plans,” “expects,” “intends,” “estimates,” “may,” “will,” “should,” “can,” the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management’s current expectations and various assumptions, but they are inherently uncertain, and  Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys’ actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of  Heelys’ net sales are generated by one product,  Heelys’ intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions,  Heelys’ dependence on independent manufacturers,  Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in  Heelys’ filings with the Securities and Exchange Commission, including the Risk Factors contained in  Heelys’ Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and  Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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