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Cabela’s® Mobile App Named Finalist For MOBI Award

Cabela’s Incorporated (NYSE: CAB) announced today that Digiday, the authority on digital media, marketing and advertising, recently named Cabela’s new mobile app as one of the finalists in the 2011 MOBI Awards in the Best E-Commerce/Retail category. The annual MOBI Awards honor overall excellence and breakthrough achievement in mobile media, marketing and advertising.

Cabela’s mobile app was developed in conjunction with Digby, a leading provider of mobile commerce and mobile in-store customer engagement. The free Cabela’s mobile app is available for both the iPhone and Android platforms.

The easy-to-use app features nearly all the same elements of – rich product photographs, complete product descriptions, customer product ratings and reviews, shop by category, a complete site search, store locator and a barcode and QR code scanner.

“Mobile technology is growing at an incredibly rapid rate,” said Tommy Millner, Cabela’s Chief Executive Officer. “The growth rate is even faster than that of online commerce a little more than a decade ago. In fact, industry data indicates mobile devices will outsell laptop and desktop computers combined by 2013. Our customers are using more and more mobile devices every day, and by creating our mobile app, we are able to give our customers the full Cabela’s experience via mobile channels.”

“We’re honored to receive the MOBI Award in conjunction with our strategic partner Digby,” Millner said. “We look forward to continuing to enrich the experience for our customers, making shopping seamless from catalog, in store, online and mobile.”

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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