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Social Media ETFs Off to Slow Start

Google and Groupon are the largest holdings from the United States, each accounting for less than 5% of SOCL's portfolio. LinkedIn, meanwhile, is nowhere to be found among the fund's top ten holdings.

Ultimately, for conservative investors, there are other more-liquid and less-top-heavy ways to take advantage of the growing presence of social media. The First Trust Dow Jones Internet Index Fund (FDN) is one product I've pointed to as being a promising play on this industry.

FDN's direct exposure to social media names is limited. However, with extensive exposure to Google, Amazon (AMZN - Get Report), eBay (EBAY) and other Internet household names, the fund is in a strong position to profit as social media helps to further engrain the internet into our daily lives.

Written by Don Dion in Williamstown, Mass.


At the time of publication, Dion Money Management owned the First Trust Dow Jones Internet Index Fund.
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