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VisionChina Media's CEO Discusses Q3 2011 Results - Earnings Call Transcript

Stocks in this article: VISN

In addition, our strong market position and nationwide sales network is driving deeper penetration into tier-three and tier-four cities to support clients’ product promotion and sales in those regions. Thus far, we have obtained digital mobile television concession rates in more than 15 tier-three and tier-four cities in regions allowing us to better serve our clients needs and solidify our market leading position across the country.

As an update on our strategic partnership with CCTV, in relation to the Annual Advertising Auctions for 2012. And these 10 new national brands have engaged with a company to discuss the VisionChina’s CCTV value proposition. Additionally, more satellite TV stations and third-party researches have increased interactions with VisionChina Media through content, partnership and research studies as a directed growth [ph] of our relationship with CCTV.

Our expanding cost ratio with these institutions has helped advertisers better understand the company nature of VisionChina Media’s real-time content driven platform to traditional television. According to 2010, China Market and Media Study, CMMS 2010 implemented effective reach of integrated advertising spending for clients advertising in a bundle that combines VisionChina Media and traditional TV platforms increased by a range of 11.3% to 36.7% compared to advertising only on traditional TV.

We believe this type of external communication incorporation will continue to give greater recognition of our platform in our traditional television sector furthering revenue growth opportunities. According to the published Framing Structure, Channel Coding and Modulation for Digital Television through registered broadcasting system issued by the China National Standing Committee on August 18, 2007.

VisionChina Media’s self-developed next generation set-top box includes new penetrative [ph] features such as auto-controlled volume that adjusts in accordance to external noise levels and will be letting to use in the overall national standard conversion, greatly enhancing audience experiences and effective reach of advertising.

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