ELong's CEO Discusses Q3 2011 Results - Question Answer Session Transcript

eLong, Inc. (LONG)

Q3 2011 Earnings Call

November 14, 2011 7:00 PM ET

Executives

Guangfu Cui – CEO

Mike Doyle – CFO

Analysts

James Lee – CLSA

Eddie Leung – Merrill Lynch

Ming Zhao – SIG

Fawne Jiang – Brean Murray

Mu Zhi Li – Mizuho Securities

Alicia Yap – Barclays Capital

Wendy Huang – RBS

Catherine Leung – Goldman Sachs

Question-and-Answer Session

Operator

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Thank you. We will now begin the question-and-answer session. (Operator Instructions) Our first question comes from James Lee, company from CLSA. You may go ahead and begin.

James Lee – CLSA

Thanks for taking my questions. I was wondering how long do you guys plan to keep to keep on the coupon promotions going since I guess having a lot of success in that?

And also secondly, is there any way you can give us more color on success of the program? Are you seeing more success by certain geography, certain hotel segments, and I was just curious how you guys are doing into the repeating customer using a coupon? In other words, when the first time someone use the coupon, do they come back and use the coupon again? Thanks so much.

Guangfu Cui

Thank you. This is Guangfu. I’ll take you question, and Mike if you want to add later. The primary motivation behind our coupon program is to provide customers value by saving their money and introducing them to our market leading network of 23,000 domestic hotels, and continually enhance hotel booking websites. So this is where they kind of plan to encourage customer booking online. If they book online, then they save us in terms of call center operation costs. So, we want to incent customer’s direct behavior. So, this is a primary kind of motivation power to launch the program.

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