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Perion Network's CEO Discusses Q3 2011 Results - Q&A Session Transcript

Number two, with regarding to customer acquisition, I guess I'm not sure what you're looking for more clarity, but I will say the following; we’re looking and I think we’ve mentioned this. In the first six to nine months of the year, we’re pretty consistent in saying, we’re doing a lot of testing, we are building our infrastructure, and we are testing in multiple countries, multiple campaigns, multiple channels, from affiliates to PPC to display advertising. And as long as the return, we think is double-digits and higher for us as we look at how we spend our money given where we can make money today using our cash. It's a pretty good return on investment for us. It also helps us in the long-term by building up our base, which ultimately leads to more vital acquisitions as well both for IncrediMail and for Smilebox.

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