Inuvo’s BargainMatch Loyalty Platform Powers Online Shopping Channel To Support Local Schools

Inuvo®, Inc. (NYSE Amex: INUV) is pleased to see its BargainMatch® loyalty platform successfully launched to power yet another website supporting a good cause — this time, local schools.

DealsForSchools.com, a leading online fundraising site for schools, selected the BargainMatch technology to create an online shopping opportunity for its users. Not only can users book travel and hotels along with purchase daily deals to raise money for their school of choice, they can now shop over 1,700 of their favorite online retailers ( www.shopdealsforschools.com) as well.

Re-launched in August after a year of beta testing, DealsForSchools.com offers a lucrative fundraising platform for local schools without asking much from parents and school supporters. This has always been key to the BargainMatch concept as well — to make shopping easier by combining shopping comparison and coupon hunting, and make it more rewarding by providing cash back. In its partnership with DealsforSchools.com, BargainMatch directs the cash back to users’ schools of choice.

“We are so exited to partner with Inuvo and look forward to the BargainMatch technology becoming a part of school fundraising efforts across the country,” said Michael Pate, President and Co-Founder of DealsForSchools.com. “We have a passion for schools and think this will become an easy, no-hassle solution for schools to raise money unlike anything they have done before.”

This summer, BargainMatch made things even easier for users. It rolled out a browser plug-in (compatible with Mozilla Firefox and Internet Explorer) that allows users to be discreetly notified of these donation opportunities as they shop, without having to login to the portal. DealsForSchools.com has integrated that technology into its site, making it a cinch for parents and school supporters to raise money for their local school. The user simply shops their favorite store, such as Gap.com, and the plug-in reminds the user that this site will send a donation back to their school of choice. With one click, that donation is applied to the school automatically.

The browser plug-in also works seamlessly with the major search engines. Upon a initiating a search, the plug-in will simply highlight those eligible product search results with a DealsforSchools.com apple icon and list the percentage of proceeds that will go to supporting the user’s school.

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