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Hitachi Short Throw Projector Makes the Sale

What you don't get
The Hitachi is miles -- and I mean miles -- from an idiotproof sales projection solution.

This is not really Hitachi's fault, but users are going to have to get right with their inner projector geeks if they hope to use this tool successfully. The Ultimate uses a mirror to pull off the trick of projecting so close to the wall. It's a brilliant idea, but I found it meant that simple things such as making sure the bottom of the image was the same size as the top, or the right side of image was the same size as the left, was rubbing-your-stomach-while-patting-your-head sort of stuff: You can do it, but it takes real practice.

So please, do not go straight to a client with your spiffy new Hitachi. Test this unit first. Trust me, you will look like a major idiot in front of the customer if you have not gotten the hang of this thing before you charge off into the business wild.

Bottom line
If you have budget left over this year, and you are casting about for a sales tool that can help you make money in 2012, I absolutely recommend this Hitachi. Yes, it can be bewilderingly complex to learn to use. But get the hang of the Ultimate Short Throw and you'll be armed with a sales tool that really will help you explain your ideas.

To my mind, if you can't close the deal with this unit, you probably can't close the deal.

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This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.
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