This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

DG And Discovery Communications Set New Industry Standard With First Fully Digital Infomercial Distribution System

Stocks in this article: DGIT

DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, announced today that, along with Discovery Communications, the world’s number one nonfiction media company, it has created the industry’s first completely digital distribution system that will deliver long-form infomercial (28:30) programs to Discovery on a daily basis with never before achieved efficiency.

Through the combined strengths of Treehouse Media, DG’s direct response distribution entity and Pathfire, its best-in-class long-form content distribution platform, DG will deliver up to 12 direct response infomercials to Discovery daily. The files are delivered in a digital format compatible with the leading play-to-air/automation solutions, enabling content to be forwarded to the network at a rate much faster than today’s typical 24-hour window. With traditional tape-based distribution, the shipping process alone would take at least a full day and the tape would require a time consuming ingest and queuing process upon receipt. The tapeless workflow also allows Discovery to significantly minimize its use of tapes, which are both costly and harmful to the environment.

“We’re excited to be partnering with DG to modernize a critical part of the content distribution process for our industry,” said Marc Gatto, Vice President, Media Technology Production & Operations at Discovery Communications, Inc. “The new system introduces significant cost and operational efficiencies while decreasing turn-around time for users and introducing a much-needed environmentally-friendly solution for Discovery.”

“Bringing the delivery of direct response content into the digital era is a major milestone in our ongoing mission of providing advanced services to broadcast and cable providers,” said Neil Nguyen, President and Chief Operating Officer, DG. “Discovery was an excellent partner in bringing this to fruition and we look forward to continued innovation as part of this relationship.”

DG’s direct response services are used by more than 1,500 TV stations, 200 cable networks and 3,000 cable systems nationwide. For Discovery, the digital direct response platform will deliver both HD and SD files that are fully-customized with specific calls to action and contact details attached to each program. This latest innovation in the DG – Discovery relationship continues a decade-long tradition of industry firsts, including the first ever distribution of an HD spot that was sent by DG to Discovery’s HD Theater. It also not only reinforces DG’s position as a pioneer in the digital operations landscape, but also further solidifies Discovery’s place as a technology leader in the broadcast industry as it becomes the first network to receive HD spots and now infomercials digitally.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs