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How to Prep Your Web Site for Cyber Monday

NEW YORK (MainStreet) -- In case you didn't know, small businesses, Cyber Monday is quickly reaching the size and scope of Black Friday.

Shoppers are looking for 24-hour convenience, discounts such as free shipping and to avoid store crowds. A quick, efficient and discount-full online shopping experience is a must-have for retailers looking to capitalize on the official kickoff of the holiday shopping season.

According to a National Retail Federation survey, the average shopper plans to do about 36% of holiday shopping online this year, up from 32.7% percent last year.

Is your small business Web site ready for an onslaught of Cyber Monday traffic? Are you ready to ship? You'd better be.

Some retailers are seizing the opportunity by investing in new technologies, site and service features. According to the ninth annual eHoliday survey conducted by BIGresearch for the NRF's online channel, Shop.org, about 51% say they have significantly invested in mobile-optimized Web sites and another 19.6% in tablet device apps. Additionally, 35% invested in QR (quick-response) codes in offline advertising such as magazine ads and billboards.

Of those who use social media platforms regularly, 72% have invested in their Facebook pages and 41% in their Twitter accounts in advance of the holidays. All should ensure their sites are equipped to handle an increase in traffic.

Joe Silverman, CEO of New York Computer Help suggested the best ways for retailers to be prepared for Cyber Monday.

Why is it important for small businesses to have their e-commerce sites in top shape for Cyber Monday?

Silverman: There is so much competition, and anything in terms of a misspelling or a price that is not competitive can definitely deter the online consumer. Make sure the Web site is not too cluttered. Any time there is too much information it's really tough for the eye to be directed in a certain direction. Pinpoint four to six main products and really just market those, and the rest of them put them on another page or add another link.

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