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Maidenform Brands, Inc. Announces Appointment Of Malcolm Robinson As President Dated November 7, 2011

ISELIN, N.J., Nov. 7, 2011 /PRNewswire/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, announced today the appointment of Malcolm Robinson as President, effective immediately.   In this role, Mr. Robinson will be responsible for the Company's domestic sales, direct to consumer, marketing, design, product development and merchandising departments.  Previously, Mr. Robinson was Group President, Wholesale Sportswear at Phillips Van Heusen, where he oversaw the Izod, Arrow, Van Heusen, Timberland and Geoffrey Beene Brands, a position he has held since 2000.  From 1993 to 1999, Mr. Robinson served as the Executive Vice President of the Gant Corporation and from 1986 to 1992 he served as Executive Vice President of Sales, Merchandising and Licensing of Regatta Sport Inc.

"We are very excited that Malcolm is joining Maidenform. He is a highly seasoned retail executive, with over 25 years experience in the apparel industry. We look forward to his contributions in a broad range of decisions as we move the Company forward," stated Maurice S. Reznik, Chief Executive Officer.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.  During its 89-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.  Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform ®, Control It! ®, Fat Free Dressing ®, Flexees ®, Lilyette ®, Luleh ®, Maidenform's Charmed ®, Bodymates ®, Inspirations ® , Self Expressions ® and Sweet Nothings ®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.

Forward Looking Statement: This press release contains forward-looking statements relating to future events and the Company's future performance within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, without limitation, statements regarding our expectations, beliefs, intentions or future strategies that are signified by the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects" or similar words or phrases, although not all forward-looking statements contain such identifying words.  All forward-looking statements included in this press release are based on information available to the Company on the date hereof.  It is routine for the Company's internal projections and expectations to change as the year or each quarter in the year progress, and therefore it should be clearly understood that the internal projections and beliefs upon which the Company bases its expectations may change prior to the end of each quarter or the year.  Although these expectations may change, we assume no obligation to update or revise publicly any forward-looking statements whether as a result of new information, future events or otherwise. Actual events or results may differ materially from those contained in the projections or forward-looking statements.  

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