Sony DADC Launches 'eBridge Arc' Marketing Tool - The 'Ultimate Consumer Journey' Debuts At Ad:tech NY

NEW YORK, Nov. 7, 2011 /PRNewswire/ -- Sony DADC has introduced a cutting edge addition to their suite of cross-channel marketing solutions, the eBridge Arc. The eBridge Arc has been designed to deliver the 'ultimate consumer journey' by creating captivating experiences that take consumers on an enhanced journey from print, to rich media, to the web and beyond. The eBridge Arc is being brought to market by Sony DADC in collaboration with Kyp, Inc., Consolidated Graphics, Inc. and Infinite Memory.

Available exclusively in the United States from Sony DADC, Kyp, and Consolidated Graphics this new format lets marketers deliver high-quality video, audio, applications, documents or files into the hands of their audiences and drive them seamlessly online to continue learning – personalizing the journey and tracking engagement at every step along the way.

Christian Dankl, Director of Business Development at Sony DADC said, "eBridge Arc is a tool for contemporary media consumption habits. Today's audiences constantly switch between multiple media channels and marketers struggle to keep their attention on the path from awareness engagement to conversion."

Sony DADC has partnered with engagement experts Kyp, Inc. to develop a variety of format options for the USB based technology, including direct mailers, publication inserts and on pack scenarios. This flexibility makes eBridge Arc suitable for a wide range of applications.

'How it works': having been engaged with the physical messaging, the audience can remove the eBridge Arc from the printed carrier and plug it into the USB port of any computer to begin their 'journey'. The eBridge Arc automatically begins to provide its rich media content prompting the audience to engage and personalize the journey. As the audience interacts with the rich media, their navigation selections are captured to be viewed later on a custom dashboard via the built-in eBridge Analytics feature. Once the rich media portion is complete audiences are prompted to continue their journey by clicking a link that automatically launches their browser seamlessly connecting them to a personalized landing page, and to the on-line portion of the experience. Upon arriving at the selected site, audiences can continue an even deeper experience with the brand and the brands on-line assets. This all happens seamlessly while capturing and reporting personalization and behaviour data through eBridge Analytic software.

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