This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Bulletproof Brands in a Bad Economy

McDonald's
One thing the economy can't take away is the need to eat. As consumers look for convenience and value when dining outside their home, McDonald's has held onto their business even as dollars moved away from more conventional restaurants.

In its survey, BrandZ found that McDonald's scored high in categories gauging "desire" and "value."

In fourth place among all companies analyzed, McDonald's had a brand value of $81 billion and saw a 23% increase over the previous year's metrics.

BrandZ credits breakfast offerings as helping McDonald's -- as well as Starbucks (which had a 40% jump in brand value), Burger King and Subway -- meet consumer demand and increase brand value. In sync with breakfast menus, increased coffee sales added a jolt to revenues.

For McDonald's, its $1.99 oatmeal, available all day, was perhaps an overlooked way that the chain "drove traffic, projected value and reinforced its efforts to offer healthier offerings." (Actually, it turns out McDonald's can even make oatmeal not so healthy.)

4 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AXP $77.32 -0.22%
BAC $15.70 0.90%
GOOG $554.15 -0.22%
JWN $77.47 0.45%
JPM $62.69 0.56%

Markets

DOW 18,100.19 +62.22 0.34%
S&P 500 2,113.39 +4.47 0.21%
NASDAQ 5,058.40 -1.8460 -0.04%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs