This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Bulletproof Brands in a Bad Economy

Coca-Cola (KO) has remained a leading worldwide brand because its inexpensive product has become a habit for consumers and benefited from its consistency of product and name recognition.

According to BrandZ, Coca-Cola is the sixth-most valuable brand, with a value of nearly $74 billion, an 8% increase over last year.

Separating its product line, traditional Coke was tops among soft drink brands, followed by Diet Coke, which surpassed Pepsi to take the No. 2 spot.

"The shift reflected an ongoing move to diet in the face of health and obesity concerns," BrandZ says. "It happened in a year when the ongoing slide in soda sales slowed, perhaps because consumers needed a pleasurable break from the barrage of headlines about unemployment and the need for sacrifice."

Coca-Cola, according to the report, was aggressive with traditional advertising and, with Pepsi, "relied on innovative social media that asserted the strength of their brands and the emotional bond with customers."
3 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AXP $76.48 -0.91%
BAC $15.57 -1.10%
GOOG $627.55 -2.30%
JWN $68.34 0.56%
JPM $61.79 -0.55%


Chart of I:DJI
DOW 16,898.49 -13.80 -0.08%
S&P 500 1,995.83 +15.91 0.80%
NASDAQ 4,758.6880 -32.4640 -0.68%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs