There are other advantages to converting to digital such as programing flexibility pre-show advertising revenues superior visual and sound experience for the patrons and perhaps most importantly, over the long run, the ability to play alternative content. We believe alternative content is gaining popularity while more and more screens around the globe are converting to digital.Read the rest of this transcript for free on seekingalpha.com
Ballantyne Strong's CEO Discusses Q3 2011 Results - Earnings Call Transcript
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