The outlook for operating loss (midpoint), cash flow from operations (midpoint) and total debt (including fair value discount) are $420 million, $428 million and $2,538 million, respectively.
Important information regarding operating results and related reconciliations of non-GAAP financial measures to the most comparable GAAP measures can be found in the schedules and related footnotes to this press release, which should be thoroughly reviewed. All figures are preliminary and subject to change pending the filing of our Quarterly Report on Form 10-Q.
Advertising sales is a non-GAAP statistical measure and consist of sales of advertising in print directories distributed during the period and Internet-based products and services with respect to which such advertising first appeared publicly during the period.
Bookings is another non-GAAP statistical measure that represent sales activity associated with our print directories and Internet based marketing solutions during the period. Bookings associated with our local customers represent signed contracts during the period. Bookings associated with our national customers represent what has been published or fulfilled during the period. It is important to distinguish advertising sales and bookings from net revenue, which is recognized under the deferral and amortization method.THIRD QUARTER CONFERENCE CALL Dex One Corporation will be hosting a conference call to discuss its third quarter 2011 results today at 8:30 a.m. (ET). Individuals within the United States can access the call by dialing 800-857-9771 – others should dial 517-308-9319. The pass code for the call is “Dex One”. In order to ensure a prompt start time, please dial into the call by 8:20 a.m. (ET). In addition, a live Web cast will be available at www.DexOne.com and an archived version will be accessible for up to one year. A replay of the conference call can also be accessed from within the United States by dialing 866-457-5503 and internationally by dialing 203-369-1277. There is no pass code for the telephonic replay, which will be available through November 17. Endnotes