NEW YORK, Nov. 2, 2011 /PRNewswire/ -- YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend® study from Harris Interactive (NASDAQ: HPOL). However, when social media is compared to television, Kids TV Programming and Broadcast TV Network brands garner higher equity scores in general. Additionally, among those social media outlets surveyed, both YouTube and Facebook receive substantially higher scores than competitors, demonstrating their significant market lead.
Kids TV Programming (among 8-12 year olds)
- The 2012 Harris Poll Youth EquiTrend Kids TV Programming Brand of the Year is Nickelodeon, owned by MTV Networks, a subsidiary of Viacom International. Other brands with equity scores above the category average are Disney Channel, Cartoon Network, NickToons and Disney XD.
Broadcast TV Network (among 8-24 year olds)
- Among a broader youth audience, ABC, the home of new series Once Upon a Time and the popular Dancing with the Stars, is the 2012 Harris Poll Youth EquiTrend Broadcast TV Network Brand of the Year. Fox Television Network and CBS take the second and third slots.