Casual Male Retail Group, Inc. Launches DestinationXL.com: A New One-Stop Shop For Big & Tall Shoppers
CANTON, Mass., Nov. 2, 2011 /PRNewswire/ -- Casual Male Retail Group, Inc. (Nasdaq: CMRG), the leading retailer of men's big and tall apparel, today announced the launch of DestinationXL.com, an e-commerce site offering the largest selection of clothing for big and tall men. As a one stop shop, DestinationXL.com will allow customers to shop the most extensive styles and price points offered online for big and tall customers, including over three hundred luxury brands, such as Calvin Klein, Polo Ralph Lauren, Tommy Bahama, Michael Kors and Reebok. In addition, DestinationXL.com will also allow customers to shop all CMRG websites using a shared shopping cart (casualmalexl.com, rochesterclothing.com, btdirect.com, shoesxl.com, and livingxl.com). Similar to the shopping experience provided in our 10 Destination XL stores, the website completes a multi-channel solution for the DestinationXL customer.
According to a survey conducted by Casual Male Retail Group, eighty nine percent of customers said that size and fit are the reasons as to why they shop big and tall. Answering these consumer demands, DestinationXL.com provides customers with a built-in size profiler – a unique customization tool that allows customers to enter and save their size specifications for either current or future shopping experiences. This ensures customers will only see products available in their size as our customers assemble their wardrobing needs.
"We're truly excited about the innovative and personalized shopping experience that DestinationXL.com offers our customers," said David Levin, President and Chief Executive Officer, Casual Male Retail Group. "As the category leader, we know that customer expectations are high and we know this site exceeds their demands with new innovations such as size profiling. Complementing our current and future DXL stores, this site offers the largest selection of big & tall apparel anywhere."DestinationXL.com improves product search and sort capabilities allowing customers to filter their search by size, price, material, product features, color and brand.
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