Nov. 1, 2011
/PRNewswire/ -- On
November 1st (11/1/11) at 1 p.m. (EDT)
, Yoko Ono Lennon,
Hard Rock International
invited the world to join them as they launched
IMAGINE THERE'S NO HUNGER
global campaign to raise awareness and funding for the fight against childhood hunger and poverty. At Hard Rock Cafe New York in Times Square,
Yoko Ono Lennon
, joined by
, President and CEO of Hard Rock International and
, Executive Director of WhyHunger, showed her support by providing the first "Tweet" in a Global Movement to "Imagine a World Without Hunger." The event was also marked by a moment of silence and white balloons, a tribute to
's release of 365 balloons during his and
Yoko Ono Lennon
's first full art exhibition.
's extraordinary vision articulated in his 1971 release "IMAGINE," the campaign, which runs through
December 31, 2011
, invites fans to participate by taking a moment to IMAGINE a nourished and abundant world, where "the world will live as One." Fans can further show their support by purchasing the campaign's signature limited-edition bracelet, joining in the celebrations at various Hard Rock locations around the globe, tweeting, posting or even texting the word IMAGINE to 50555 to donate directly to
and help feed a hungry child.
Fans are encouraged to share their IMAGINE activation via social media by sending messages, photos and videos to the official channels for the 2011 IMAGINE There's No Hunger event:
. Official tweeting of event will utilize the hashtag
, allowing fans to participate and track the global celebration.
Be it ONE bracelet, ONE tweet/post, or ONE thought, we can make a difference ONE child at a time to ensure that no ONE goes hungry again...remember: "It's easy if you try."