Insiders Trading PG, OAS, EHTH, MSFT, MF

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK (TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Monday, October 31, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Steel Excel (ADPT) SPH Group Holdings BO 135,683 $3,473,216 Ehealth (EHTH) Healthcor Management BO 100,000 $1,390,820 Procter & Gamble (PG) McDonald Robert A CB,PR CEO 6,299 $408,049 Dana Holding (DAN) Wallman Richard F DIR 20,000 $293,578 Valhi (VHI) Simmons Harold C CB,DIR BO 5,000 $291,250 Evans & Sutherland Computer (ESCC) Kellogg Peter R BO 1,060,918 $265,230 API Technologies (ATNY) Avril Matthew E DIR 48,300 $178,620 Metrocorp Bancshares (MCBI) Lee George M CEO,DIR 15,000 $90,300 China Transinfo Technology (CTFO) Xia Shudong CEO,PR DIR,BO 20,300 $69,128 USA Mobility (USMO) Kelly Vincent D PR,CEO DIR 5,000 $67,489 Source: www.InsiderInsights.com

Oasis Petroleum (OAS) Encap Energy Capital Fund Vi L P BO 5,000,000 $154,750,000 Microsoft (MSFT) Gates William H III DIR 5,000,000 $135,615,504 Autozone (AZO) Lampert Edward S BO 317,258 $104,601,832 Autonation (AN) Lampert Edward S BO 1,222,456 $49,201,321 Google (GOOG) Schmidt Eric E CB,DIR 44,554 $26,754,874 Unit Corp (UNT) George Kaiser Family Foundation BO 250,000 $13,020,495 Mf Global Holdings (MF) Cadian Capital Management BO 7,714,424 $10,263,571 Tyler Technologies (TYL) Brown Brothers Harriman BO 250,000 $8,080,655 Ultimate Software (ULTI) Scherr Marc D VCB,COO DIR 77,275 $4,619,694 Ultimate Software (ULTI) Scherr Scott CB,PR CEO,DIR 56,760 $3,372,985 Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.