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Black Friday Midnight Madness: More Retailers Opening Early

Target

Target (TGT) will open its doors for the first time at midnight on Black Friday. This is four hours earlier than last year.

The discounter will remain open until 11 p.m. Friday, Nov. 25.

"The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping," Tina Schiel, executive vice president, said in a statement.

Target will also extend its hours on other key shopping days, open from 7 a.m. until 7 p.m. on Christmas Eve and 7 a.m. until 11 p.m. the day after Christmas.

In an effort to compete with Wal-Mart, Target will also offer price-matching throughout the holiday season. This means shoppers can get a refund on the difference in price of a product if they find the same items advertised for a cheaper price.

- Reported by Jeanine Poggi in New York.

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