Macy's (M) will open four hours earlier on Black Friday.
The department store said 810 of its locations will open at midnight the day after Thanksgiving. Twenty stores won't take part in the early opening in places where state or local laws prevent the midnight frenzy.
"This year, in response to our customers' eagerness to shop early for great deals, Macy's stores across the country will open for the first time at midnight following Thanksgiving, giving customers the opportunity to get a head start on our extraordinary Black Friday deals," CEO Terry Lundgren said in a statement.Macy's also provided a sneak peek into some of its Black Friday deals, including 50% off Sharper Image docking stations for Apple's iPhone and iPod and an exclusive Justin Bieber limited edition fragrance scent.
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