Department store Bon-Ton (BONT) will open on midnight on Black Friday for the first time ever.
On Nov. 25, the retailer will offer more than 500 door busters as well as other discounts from midnight until 1 p.m., or until supplies last. Stores will remain open until 10 p.m.
"We are very excited about giving our customers an early start on one of their favorite shopping days and believe they will appreciate the exceptional value of our door busters and special offers," CEO Bud Bergren said. "Our customers can maximize their holiday budget with our value-priced gifts, all offering the quality, fashion and styling shoppers have come to expect from Bon-Ton. The decision to open at midnight was based on our customers' feedback -- they wanted the convenience of shopping earlier. We believe this will enhance our customers' over-all shopping experience."On Thanksgiving Day, Bon-Ton will also offer promotions online starting at 6 a.m.