NEW YORK (TheStreet) -- More retailers are hoping consumers will start their holiday shopping in the wee hours this year with several stores announcing midnight openings on Black Friday.
"It's a very slow growth environment and the battle for the dollars is becoming increasingly fierce," said Sterne Agee analyst Ken Stumphauzer. "The consumer needs a reason to shop, having become increasingly episodic. I think the retailers feel like this is likely to heighten the need to shop and probably spread out some traffic so the more casual shopper will be more apt to step in the store."
Every year it seems the rush to capture shoppers dollars has become more intense, with some retailers like Toys 'R' Us, Sears (SHLD) and Kmart, opting to open Thanksgiving Day on 2010.
The question is, do these early openings actually boost retail sales?>>>10 Black Friday Deal Predictions "The funny thing is, it probably doesn't actually really help," Srumphauzer said. "In my opinion, there are a number of shoppers who will shop on that day, and if anything, you are just stretching out the day and thereby heightening your store payroll. It's kind of like a prisoner's dilemma; everyone would benefit if they just ran normal hours, but they are too competitive to cooperate." Nonetheless, retailers are copying Wal-Mart (WMT), which was one of the only retailers to open at midnight on Black Friday last year. Read on for a look at retailers that plan to perpetuate the Black Friday midnight madness this year.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV