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Pearson And Knewton Partner To Advance Next Generation Of Digital Education

Pearson, the world’s leading learning company, and education technology pioneer Knewton today announced a partnership to create a new wave of personalized education products. Under the agreement, Knewton’s engine will power Pearson’s digital content, including the MyLab and Mastering series. The first titles to be integrated with Knewton will include MyMathLab, MyReadingLab and MyWritingLab, as well as MyFoundationsLab, Pearson’s all-in-one solution for college readiness.

In addition, the two companies will jointly develop a line of custom, next-generation digital course solutions, and will explore new products in the K12 and international markets.

“Pearson’s MyLab and Mastering programs continue to perform exceptionally well, with double digit increases in student registrations year-over-year, a key indicator that personalized learning is crucial to the entire future of education,” said Bill Barke, Chairman of Pearson U.S. Higher Education. “Our partnership with Knewton, which combines the power and potential of their adaptive learning platform with our content and distribution, will usher in a new era of personalized and customizable education products.”

Knewton’s award-winning Adaptive Learning Platform TM uses proprietary algorithms to deliver a personalized learning path for each student, each day. Knewton’s technology identifies each student’s strengths, weaknesses and unique learning style. Taking into account both personal proficiencies and course requirements, the platform continuously tailors learning materials to each student’s exact needs, delivering the most relevant content in the most efficient and effective form.

“Knewton adaptive learning platform, as powerful as it is, would just be lines of code without Pearson,” said Jose Ferreira, founder and CEO of Knewton. ”You’ll soon see Pearson products that diagnose each student’s proficiency at every concept, and precisely deliver the needed content in the optimal learning style for each. These products will use the combined data power of millions of students to provide uniquely personalized learning to each.”

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