This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sweeps Week for Media ETFs

Stocks in this article: CMCSA PBS FDN LNKD NWSA GOOG

NEW YORK ( TheStreet) -- We are in the midst of another heavy week of earnings with hundreds of companies from across the globe on the docket. A wide collection of sectors will be represented on the week's calendar. However, one industry that appears to be particularly heavily in play in the middle of the week is media.

As I explained in this week's "Five ETFs to Watch This Week," seven of the firms comprising the PowerShares Dynamic Media Portoflio's (PBS) top 10 holdings are on tap this week, including Time Warner (TWX), CBS (CBS), Comcast (CMCSA) and News Corp (NWSA). The seven comprise approximately one-third of the fund's total portfolio.

The outlook for the media industry appears mixed. Late last week, Time Warner Cable (TWC) reported a larger-than-expected quarterly loss. Cablevision (CVC) struggled as well, reporting a 65% decline in profits.

Interestingly, despite the tepid action from the two, the analyst sentiment heading into the week ahead has been generally upbeat. According to a Wall Street Journal report, Time Warner, Comcast, and CBS are each expected to announce higher year-over-year profits.

Previously, I have encouraged investors to wait on the sidelines before jumping into an earnings-fueled ETF. Oftentimes, the excitement surrounding earnings season can inject a healthy dose of volatility in popular products. Therefore, it is best to wait until a clear direction develops. The same goes for the media-tracking PBS

In the near term, a fund like the PBS will be an exciting play for earnings watchers. In addition, the fund is attractive for those looking to target the expanding presence of social media.

Macroeconomic issues such as the crisis facing the EU have dominated the market-related conversation for months. Before these factors fell into focus, however, a great deal of attention was directed towards the popular IPOs of popular social media and Internet companies like LinkedIn (LNKD) and Pandora (P). Recently, this industry has fallen back into focus as deals site, Groupon, prepares its own controversial initial public offering.

In the past, I have encouraged investors looking to take advantage of social media to turn to an ETF like the First Trust Dow Jones Internet Index Fund (FDN).

Although FDN lacks direct exposure to the recent IPO companies, it has ample exposure to Internet titans such as Google (GOOG), Amazon (AMZN), and Yahoo! (YHOO), the fund remains in a strong position to benefit indirectly as more and more people and companies embrace social media in their daily lives.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs