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All You Ever Wanted to Know About Groupon

BOSTON ( TheStreet) -- Groupon's highly anticipated initial public offering goes live Thursday after buzz and hype turned to criticism and hating of the "group coupon" company. That hasn't been helpful. Given that it's a fast-growth company, Groupon could deliver outsized returns for investors willing to take some chances.

So here's a breakdown of Groupon, by the numbers.

30 million: Amount of shares Groupon is selling to the public.

632.4 million: The amount of Groupon's outstanding shares.

4.7%: The share of Groupon that will be owned by the public. It's the lowest for any company with an offering greater than $200 million in a decade. (See chart below.)

$16-$18: Groupon's anticipated offering price at IPO.

$480 million: Groupon's expected proceeds in the offering (after subtracting underwriting costs and commissions).

$10.7 billion: The value of Groupon, assuming a midpoint of the expected offering price.

8.2: Price-to-sales ratio based on the past 12 months of revenue. In comparison, Amazon, which has part-ownership in competitor LivingSocial, trades at only 2.25 times trailing 12-month revenue. (See chart below.)

29.5 million: The amount of people who have purchased a Groupon as of the end of the third quarter, an increase of 226% from the beginning of this year.

142.8 million: Groupon's subscribers, those who have opted in to Groupon's mailing list, up 182% since the end of 2010.

20.7%: Percentage of Groupon subscribers who have actually purchased a Groupon.

62.5%: Groupon's international revenue (as a percentage of overall revenue) in the third quarter.

44.2%, 42.3%, 37.2 %: Groupon's Deal Share (or amount retained from all deals) in the past three quarters. Groupon claims the drop is due to lower margins from new deal channels, such as Groupon Live, Groupon Getaways and Groupon Goods. Unfortunately, Groupon doesn't break down the margins for the new segments. (See chart below.)

$4.40, $3.90, $3.30: Average revenue per subscriber over the past three months. (See chart below.) This could be evidence that, given the continued increase in the subscriber base, there is "deal fatigue" among subscribers. How many deals do you receive in your inbox each and every day?

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