This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

When Customers Become Franchisees

5. Primrose Schools
Being a pharmaceutical rep, Ashley Clemens had the flexibility to help out her husband's brother and sister-in-law by picking up their son from day care. She noticed her nephew was happiest by far once he started attending Primrose Schools, a private day care facility that focuses more on being an early learning school than a babysitting facility.

"That's initially I think what really sparked our interest into looking into opening a franchise," says Clemens, who has a degree in education.

Primrose takes in children from infancy through elementary-school age for full day, summer, before and after-school care. The company has more than 231 schools in 16 states.

The difference in the format was noticeable. "When you go, someone takes you back to the classroom and introduces you. You've got the sense of security as someone checks your identification. It just feels like a home," Clemens says.

Clemens and her husband, who previously worked in custom homebuilding and land development, own two Primrose Schools in Ohio. She was so impressed with the school that she even got her husband's brother and sister-in-law to open one and an aunt and uncle to run a Primrose School franchise.

"There were a ton of franchises we could have picked," she says. "What really sets Primrose apart is just how educationally focused we really are. I wholeheartedly believe in it. You're able to see the growth, and language development is phenomenal. The kids are so engaged all day long with their teachers."

Taking a page from her sales career, Clemens says she focuses primarily on child enrollment and showing potential parents the benefits and uniqueness of the facility. Her husband mainly does the bookkeeping, but "Mr. Luke" -- as he's known to the kids -- also takes a page from his prior career by being the in-house fix-it man. Parents know the couple too.

"How many parents can say they know the owner of their child care center?" Clemens says.

Even with her education background, Clemens says she needed to learn how to run the business. The company equipped her with two weeks of training plus additional training for the teachers before the facility was opened. One of the hardest lessons was making sure state- and company-regulated teacher-to-child ratios were met.

In other businesses, "you have to make sure you're staffed for the day, but if someone calls in you just fill their spot. Here it's completely different. You really have to open your mind in dealing with those situations as they arise. Primrose does help you to prepare," Clemens says.

-- Written by Laurie Kulikowski in New York.

To follow Laurie Kulikowski on Twitter, go to:!/LKulikowski

To submit a news tip, send an email to:


Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
6 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AA $12.70 0.00%
ENR $136.28 0.00%
PNRA $159.22 0.00%
AAPL $123.25 0.00%
FB $83.30 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs