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Halloween Candy Shoppers Beware - Kids Prefer Pretzels!

CHARLOTTE, N.C., Oct. 28, 2011 /PRNewswire/ -- Not sure which Halloween treats you're going to pick up yet? You might want to put down the sugary candy and read the surprising results of a taste test conducted by New Jersey's The Star-Ledger, before heading to the store.

The task was to get ten kids ages 6-11 attending the Boys and Girls Club of Monmouth County's after school program to rate six different Halloween treats. The blind taste test included Milky Ways, Reese's Peanut Butter Cups, Kit Kat, Snickers, Spiderman and Sponge Squarepants fruit snacks and Snyder's of Hanover pretzels.  Each child was asked to rate them on a scale from 1-5, five being best. Beating out all of the chocolaty and sugary treats, the Snyder's of Hanover pretzels received the highest score of 4.9!

Here are the results as reported by Brooke Tarabour of The Star-Ledger:

Milky Way, average score 4.4: Rahasia, the most opinionated of this bunch, rated her Milky Way a 5 and called it "tasty and chewy." Devon chewed a while before giving a 5 because "it's soft." Ma' Asia said it was "good and chewy," a definite "5." Then again, Ma' Asia rated all six treats a 5. The only major dissenting voice was Justin ("It's nasty").

Snickers. 4.5: Justin loved the "nuts and the crunch," but Kobe gave it a zero for "too many peanuts." Devon's refined palate detected a bit too much salt. "Yeah," someone else called out, "but you can push on it and stuff." Bonus!

Reese's Peanut Butter Cup, 4.5: Rahasia proclaimed it "chewy, squishy, it's good," while DaeQuan said it was great because "it's soft inside." Ahmaad also top-rated his Reese's, saying "I love peanut butter, so this is good." "I don't like the stuff in the middle," said Devon, who gave it a 1.

Fruit snacks, 4.6: No one expected fruit snacks to do well, but nine out of 10 gave them a 5. "Chewy and gummy and fruity" were the overall verdicts, and most of the kids thought they were eating Gummi Bears. Ahmaad, the only hold-out in the group, shook his head after one bite and simply said, "1." So other than Ahmaad, fruit snacks seem like a good alternative to chocolate.

Kit Kats , 4.7: Kids deemed this the top chocolate treat. "I love the inside," says Amani, and Ma' Asia knew it was a Kit Kat because "it's my favorite."

Pretzels, 4.9: What a shocker! Nine out of 10 kids gave pretzels a 5, and one rated them 4. The thing is, everyone ate all of their pretzels. Every single one. And that was not the case with any of the other samples. DaeQuan finished first: "I like the salt," while Kobe praised "the crunch" and the others were too busy eating to talk.

There you have it, Snyder's of Hanover pretzels were a Halloween hit! You can find Snyder's of Hanover Halloween snack packs in the snack aisle of your local grocery store for $4.99. Look for the pumpkin themed bags containing 30 .5 oz snack size bags of mini-pretzels perfect for handing out to hungry trick-or-treaters!

Snyder's-Lance would like to thank the Boys and Girls Club of Monmouth County for selecting their pretzels for the taste test. If you would like to donate funds or your time to this important organization please call (732) 775-7862.

About Snyder's-Lance: Snyder's-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom's, Archway, O-Ke-Doke, and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

SOURCE Snyder’s-Lance, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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