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Bluefly Launches New Blog & Newest Closet Confession—Both Starring “Man Repeller” Leandra Medine

Bluefly (NASDAQ Capital Market: BFLY) introduces new blog as a hub of “fashion’s flyest voices.” Aggregating content from influential bloggers, Fly & Mighty empowers fashion enthusiasts to interact by instantly submitting their own blog posts.

Upon joining the blog’s “Fly Society,” visitors can immediately contribute to the blog alongside eminent fashion voices including shopping expert Michelle Madhok, founder of blog and buying guide, celebrity news blogger Vera Sweeney of addictive, lensman Jason Jean of international street style photo blog, and Leandra Medine, author of the wildly popular

In conjunction with Medine’s role as Fly & Mighty contributor, the latest video in Bluefly’s award-winning Closet Confessions series stars the Man Repeller. Clocking more than 3,000,000 views since its April 2010 premiere, Bluefly’s original Closet Confessions series has given viewers unprecedented access to the closets of style stars including Giuliana Rancic, Kelly Osbourne, Real Housewife Kyle Richards, Johnny Weir, and blogging star Susie Bubble. With the launch of, Bluefly presents a platform where fashion lovers can not only find content from some of their favorite bloggers all at one convenient destination, but have their own voices published in a highly interactive fashion dialogue.

For further information and questions concerning and Closet Confessions, please contact Amanda Harding, People’s Revolution, 212-274-0400,

Tags: Bluefly,, Fly & Mighty, Closet Confessions, Leandra Medine, ManRepeller, Man Repeller, Michelle Madhok,, Vera Sweeney,, Jason Jean,, street style, Giuliana Rancic, Kelly Osbourne, Real Housewife Kyle Richards, Johnny Weir, Susie Bubble, celebrity closets, fashion bloggers

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Copyright Business Wire 2010

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