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Bluefly Launches New Blog FlyandMighty.com & Newest Closet Confession—Both Starring “Man Repeller” Leandra Medine

Bluefly (NASDAQ Capital Market: BFLY) introduces new blog FlyandMighty.com as a hub of “fashion’s flyest voices.” Aggregating content from influential bloggers, Fly & Mighty empowers fashion enthusiasts to interact by instantly submitting their own blog posts.

Upon joining the blog’s “Fly Society,” visitors can immediately contribute to the blog alongside eminent fashion voices including shopping expert Michelle Madhok, founder of blog and buying guide SheFinds.com, celebrity news blogger Vera Sweeney of addictive ImNotObsessed.com, lensman Jason Jean of international street style photo blog CitizenCouture.com, and Leandra Medine, author of the wildly popular ManRepeller.com.

In conjunction with Medine’s role as Fly & Mighty contributor, the latest video in Bluefly’s award-winning Closet Confessions series stars the Man Repeller. Clocking more than 3,000,000 views since its April 2010 premiere, Bluefly’s original Closet Confessions series has given viewers unprecedented access to the closets of style stars including Giuliana Rancic, Kelly Osbourne, Real Housewife Kyle Richards, Johnny Weir, and blogging star Susie Bubble. With the launch of FlyandMighty.com, Bluefly presents a platform where fashion lovers can not only find content from some of their favorite bloggers all at one convenient destination, but have their own voices published in a highly interactive fashion dialogue.

For further information and questions concerning FlyandMighty.com and Closet Confessions, please contact Amanda Harding, People’s Revolution, 212-274-0400, amanda.harding@peoplesrevolution.com

Tags: Bluefly, FlyandMighty.com, Fly & Mighty, Closet Confessions, Leandra Medine, ManRepeller, Man Repeller, Michelle Madhok, SheFinds.com, Vera Sweeney, ImNotObsessed.com, Jason Jean, CitizenCouture.com, street style, Giuliana Rancic, Kelly Osbourne, Real Housewife Kyle Richards, Johnny Weir, Susie Bubble, celebrity closets, fashion bloggers

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Copyright Business Wire 2010

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