Casual Male Retail Group, Inc. Opens Big And Tall DestinationXLâ¿¢ (DXLâ¿¢) Superstore In Frisco, TX
CANTON, Mass., Oct. 26, 2011 /PRNewswire/ -- Casual Male Retail Group, Inc. (Nasdaq: CMRG), the leading retailer of men's big and tall apparel, has opened a new DestinationXL in Frisco, TX. Located at the Shops at Stonebriar on 2943 Preston Road, DXL is a new men's superstore catering to the many fashionable needs of today's big & tall man.
DXL is a unique, all-inclusive destination offering over 2,000 styles under one roof from CMRG's four existing apparel businesses, Casual Male XL, Rochester Big & Tall, Shoes XL and B&T Direct. The comprehensive selection of products is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market. In a "one-stop-shop" environment, our customers are willing to travel longer distances for a place that meets their entire apparel needs. DXL carries product assortments in big sizes: XL-7XL, tall sizes LT-6XLT and waist sizes 38-64.
Currently with ten other locations in Fairless Hills, PA; Murray, UT; Phoenix, AZ; Atlanta, GA; Schaumburg, IL; Houston, TX; Las Vegas, NV; Memphis, TN, Westport, CT and Warwick, RI, DXL stores offer a collection of good, better and best products merchandised by lifestyle. The Company plans to open up to 10 DXL stores during the balance of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four to five year period. Furthermore, the Company recently launched a DXL website, DestinationXL.com, with a multi-channel solution similar to the DXL store experience. DestinationXL.com, with state-of-the-art functionality, enables our customers to shop across all brands and product extensions with ease.
"DXL is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our latest store in Frisco," says David Levin, President and CEO of CMRG. "Our customers seek choices, value, convenience and a unique shopping experience which DXL stores offer. We are confident that our success in other markets will be replicated here in Frisco."According to a Casual Male survey, size and selection are the number one reasons as to why men shop big and tall.
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