WINDERMERE, Fla. (Stockpickr) -- This week, Chicago-based daily deals site Groupon is kicking off its roadshow, during which the company will be pitching its IPO shares to institutional investors and large traders.
During a road show, company executives and management try to convince savvy market players who operate mutual funds and hedge funds to buy their stock. They present their firm's growth strategies and financial information to give investors a better understanding of why the company needs to go public and how it could be a solid investment opportunity.
For example, it's been reported that one of the things that Groupon will be promoting in its roadshow is the company's Groupon Now 2.0 initiative, a mobile app service that delivers deals based on a user's location.
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