It’s no longer enough to simply know the tools of social media, organizations need to know how to apply them strategically to gain a sustainable, competitive advantage.
, provides proven strategies for using social media to create comprehensive change and opportunities for growth.
Authors Maddie Grant and Jamie Notter draw on their extensive experience working with organizations to focus on four elements of “humanness” that social media can help promote: becoming more trustworthy, open, generative, and courageous. Throughout the book, they identify the roles each employee can play, working together to become more social, more human, and more effective.
will help readers to:
- Change organizations from the inside out
- Address critical elements of organizational behavior, process, and culture
- Move beyond social media buzzwords like transparent, decentralized, and open – and actually make them happen
- Promote forms of “generative” success that go beyond profit and loss
offers practical content and insightful thinking that will help businesses make the deep changes needed to thrive in today’s social world,” said Mike Smith, President of Forbes.com and author of
Humanize: How People-Centric Organizations Succeed in a Social World
ISBN-10: 0789741121ISBN-13: 9780789741127Authors:
Published: September 2011Pages: 288Suggested Retail Price: $24.99
About the Authors
is a Vice President at Management Solutions Plus, where he leads the consulting division. Jamie brings twenty years of experience in conflict resolution, diversity, leadership, and management to his practice, including seven years running his own consulting firm.
, CAE, is the chief social media strategist for SocialFish. Drawing from more than 10 years of experience in marketing, communications, and international business operations, she helps associations large and small build capacity for using social media to achieve business results. Maddie is also the lead editor for SocialFishing, one of the most visited and respected blogs for the association/nonprofit industry.
Pearson, the education, services and technology company, is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (
) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (
), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals.
Keywords: Humanize; social media; leadership; Maddie Grant; Jamie Notter; Que Publishing