Frost & Sullivan Calls Hipcricket “The Preferred Provider Of High Impact Mobile Marketing Solutions In The United States”

Mobile marketing and advertising leader Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT), “has emerged as the preferred provider of high-impact mobile marketing solutions in the United States” and “its recent acquisition by Augme Technologies is expected to further consolidate the company’s position as an industry powerhouse,” said Frost & Sullivan which recognizes Hipcricket with the North American Customer Value Enhancement Award.

The Customer Value Enhancement Award is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers. The award recognizes a company's intense focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

“Hipcricket has emerged as the preferred provider of high-impact mobile marketing solutions in the United States,” said Frost & Sullivan Senior Analyst Vikrant Gandhi. “Key reasons for its strong performance include strength of its product portfolio, strong service and support capabilities, exceptional speed of execution, and overall strategic acumen of its leadership team.

“Hipcricket is a unique company that has successfully adopted a full-service approach to help marketers understand and leverage the potential of mobile marketing. Frost & Sullivan believes that Hipcricket is poised for continued success in the U.S. mobile marketing and advertising markets, and presents the company with the 2011 Customer Value Enhancement Award in recognition of its ability to deliver the best results to its customers and partners.”

According to Gandhi, a driving factor in the decision was Hipcricket’s recent acquisition by Augme Technologies, which strengthened the already robust mobile marketing firm which was founded in 2004.

“Hipcricket continues to invest in appropriate technologies and systems to offer innovative, next-generation and integrated mobile marketing and advertising solutions,” said Gandhi. “Its recent acquisition by Augme Technologies is expected to further consolidate the company’s position as an industry powerhouse in mobile marketing.