WEST CHESTER, Pa. ( MainStreet) -- Getting on QVC is probably the dream of every entrepreneur with an item or gadget to sell. But while the payoff could be millions, the experience of selling through the popular TV retailer requires a lot of preparation and money.
Wendy Krepak, president and founder of Card Cubby, says she got lucky; in 2009 QVC came searching for her product -- a mini-organizer for credit cards, reward cards, gift cards and other things -- at a trade show. (As a result, she's an evangelist for the power of trade shows and other such events for small businesses looking to get noticed.)
|QVC is the dream of many entrepreneurs, but selling through the popular retail channel demands a lot of preparation and money.|
Celebrating 25 years, QVC, now a subsidiary of Liberty Interactive Group (LINTA), claims more than 98 million U.S. households and roughly 195 million households worldwide are in its reach through cable and satellite.
Krepak says her product fit with other QVC offerings because its target market was women and Card Cubby is "easily demonstrable," and there's evidence that's true: Card Cubby has been on QVC 15 times since July 2009, selling approximately $200,000 worth of wares, she says. (The company is approaching $900,000 in total sales this year.) But first came the preparation that ensured the product met QVC's specifications.Here she offers her experience on getting on and selling through the popular shopping channel. How did you apply for QVC? Krepak: When I introduced Card Cubby in 2009, I put an ad in Real Simple magazine ... in addition to getting a lot of orders, an