This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Facebook Teams with Franchise Group

WASHINGTON (MainStreet) -- Facebook is teaming with the International Franchise Association to spur growth at small franchises in a challenging economy.

The trade association, representing more than 825,000 U.S.-based franchise establishments, said Friday that Facebook has become an official member, with the intent to connect "franchisors and franchisees with tools to grow their franchise systems and better connect with customers in their communities."

Franchised companies are looking to grow, which means they are looking for ways to find prospective franchisees. Additionally, they want existing franchisees to connect more effectively with local customers, IFA president and CEO Steve Caldeira says.

"As a world leader in connecting people in a trusted environment online, Facebook's involvement with the IFA will help franchise businesses drive sales and create jobs," he says in a statement.

Facebook tools such as ad targeting and local "check-in" abilities can particularly help smaller franchises acquire and engage with customers. The social media giant says it wants to hear from franchisors and franchisees about their needs and respond with lessons on how to use the social media site for growth -- a continuation of efforts announced in September.

Starting next year, Facebook will also award $10 million worth of free advertising to some 200,000 local businesses through $50 worth of ad credits each.

The company told TheStreet that as long as a business has a Facebook page and the ability to check-in they will likely get an email regarding the ad promotion.

The promotion will run through most of the first quarter.

Separately, Facebook, the Department of Labor, the National Association of Colleges and Employers, the National Association of State Workforce Agencies and DirectEmployers Association on Thursday announced a partnership Thursday that will connect unemployed Americans with jobs through the use of social networks. Other private and public sector partners are to be added in the coming months, according to the DOL.

As part of the announcement, Facebook debuted a "social jobs partnership" page that highlights available training programs, educational opportunities and job search resources. The company committed to drive traffic to the page through targeted online public service announcements to users in areas withh unemployment rates.

-- Written by Laurie Kulikowski in New York.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

To submit a news tip, send an email to: tips@thestreet.com.

RELATED STORIES:







Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 -12.72 -0.08%
S&P 500 1,875.39 -4.16 -0.22%
NASDAQ 4,126.9670 -34.4910 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs