DETROIT. TheStreet) -- As it turns 100, Chevrolet is looking to the future.
That means Chevrolet is focusing on being global, green and innovative; even as it looks to maintain the long tradition that has made it one of the best known brand names in the world.
In 1911, the first Chevrolet was built in a garage near downtown Detroit. Louis Chevrolet, who lent his name to the enterprise, resembles an early version of Steve Jobs in this sense, getting ahead in an emerging industry by developing technology in a garage.
A hundred years later, it is safe to say that Chevrolet and parent General Motors (GM) have had more ups and downs than Mr. Chevrolet ever dreamed possible.Among the ups, it has sold more than 209 million cars and trucks. As for downs, look no farther than the 2009 bankruptcy filing. Perhaps the most amazing thing about Chevrolet is this: The original concept, that people wanted cars to drive, was so compelling the company has managed to survive 100 years of challenges. As Chevrolet sets its sights on the next 100 years, here are five concepts to build on.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV