DETROIT. TheStreet) -- As it turns 100, Chevrolet is looking to the future.
That means Chevrolet is focusing on being global, green and innovative; even as it looks to maintain the long tradition that has made it one of the best known brand names in the world.
In 1911, the first Chevrolet was built in a garage near downtown Detroit. Louis Chevrolet, who lent his name to the enterprise, resembles an early version of Steve Jobs in this sense, getting ahead in an emerging industry by developing technology in a garage.
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