Brown-Forman And BeMyDD Partner To Reduce Drunk Driving On Halloween

Brown-Forman Corporation (NYSE:BFB) (NYSE:BFA) announced today that is it is partnering with BeMyDD (Be My Designated Driver) to encourage adult consumers to safely enjoy this Halloween season. As part of an ongoing national partnership, more than 15 B-F brands will be offering exclusive 20%-off BeMyDD discount codes to Facebook fans to help raise awareness and encourage trial of the innovative service nationwide. The codes will be published during the week of October 24 ^th will be valid for 30 days.

BeMyDD fulfills the need for convenient, safe, affordable personal transportation especially for the upcoming Halloween festivities. The company was founded by young entrepreneurs, Arthur Simanovsky (24) and Alexa Milkovich (25), in Cleveland in March 2010.

BeMyDD operates in 42 cities in 16 states and provides a safe and legal alternative to drinking and driving. The BeMyDD premise is : “We drive YOUR car, so you don’t have to.”

“We are excited to partner with BeMyDD given its entrepreneurial spirit and growing national presence,” said Rob Frederick, said vice president and director of corporate responsibility for Brown-Forman. “ByMyDD’s designated driver service is a convenient and affordable solution to reduce drunk driving.”

Watch the Facebook pages of the following Brown-Forman brands to find the coupon code in the week leading up to Halloween: Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Southern Comfort, Canadian Mist, Chambord, Collingwood, Early Times, el Jimador, Finlandia, Gentleman Jack, Herradura, Korbel, Old Forester, Sonoma-Cutrer Vineyards, Tuaca, and Woodford Reserve.

BeMyDD offers two services:

Personal Driver Service: Customers can reserve a driver who will come to a pickup location - drive the customer and their guests in the comfort of their own car - take them wherever they wish - wait for them - and take them back when ready. This service is a flat rate of $12.50 - $15.00 per hour.

Pickup Service: If someone has already driven somewhere, a team of two drivers will be dispatched to take them AND their car home. This service is a $25 (Car Pickup Fee) plus mileage.

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

For more information or to schedule an interview, please contact Alexa Milkovich at 440-521-1629 or [e-mail].